Your website and the working tools behind it, built with Claude Code, fast and for a fixed price. Three clear packages from $1,950. You own everything, no agency to manage and no one to hire. Pick the one that fits and tell me about your business.
Vertical 01independent · owner-led
Restaurant
You are an owner-chef or owner-host running a place with character.
You are
Front of house and kitchen, payroll and Instagram, sometimes all in the same hour. Tables fill when the weather is kind and quieter when it isn't. The brand is you, your team, and the room.
You're dealing with
A website you didn't choose and don't trust to update. Bookings via a platform that takes a cut you'd rather keep. No clean way to push a midweek menu to regulars. Instagram is the only place anyone learns what you're cooking.
You might be looking to
A site that is actually yours. Direct bookings without the 15% leak. A 50-name regulars list you can email or text in five minutes. A "tonight's special" panel you can edit on your phone.
Vertical 02plant hire · agri machinery · equipment
Machinery
You own serious iron, and your admin runs on a phone and a paper ledger. The work is high-value; the systems are from another decade.
You are
You hire out heavy plant and equipment, or you sell and service agricultural machinery. Diggers, telehandlers, tractors, generators. The kit is worth a fortune and the margins are real. The office runs on calls, texts, and a whiteboard.
You're dealing with
Availability nobody can see without ringing you. Quotes and hire agreements written by hand. A website that's a logo and a phone number, if it exists at all. Customers who can't check what's free this week. Double-bookings you only find out about on the day.
You might be looking to
A live "what's available" board customers can actually see. A clean hire-or-quote request that captures the job. A simple booking and agreement flow that ends the double-bookings. A site that looks as solid as the kit you run.
You run a boutique hotel where the soul of the place is the product.
You are
An owner or manager of a small hotel or B&B. Guests come for the building, the breakfast, and the person at reception who knows their name by day two.
You're dealing with
Booking.com and Expedia take 18–25% on every reservation. Your direct site barely converts. Guest info lives in five places: printed, taped, emailed, told in person, and not at all. Reviews go to OTAs, not your page.
You might be looking to
A direct-booking site that makes people choose you over the OTA. A guest portal with the WiFi, breakfast hours, late-checkout form, and your honest recommendation list. A quiet ask-for-a-review flow that respects the guest.
You run an established tour operation. Demand is seasonal but real. Viator and GetYourGuide take up to 25% of customers who could have come to you direct.
You are
An established operator running multiple tours, experiences, or activities, with a team, real seasonal volume, and excellent reviews. Discovery still leans on the big platforms and their cut.
You're dealing with
A booking widget that doesn't match your brand. No way to easily upsell add-ons. Group bookings that turn into email threads. Zero data on who your best customers actually are.
You might be looking to
A direct booking experience that looks like your work. A small group-inquiry flow. Post-experience photo or review capture. An honest dashboard telling you what's actually selling.
Your day is a column of appointments across several chairs. An empty slot is money gone for good.
You are
You own a salon, spa, or medspa with a team, several chairs or treatment rooms, and a book that lives half in software you fight with and half in a paper diary. People come for the experience and the way they feel walking out.
You're dealing with
A booking page that fights your clients, so they DM you instead and you answer between cuts. No-shows that cost you a whole slot. A rebooking nudge you always mean to send and never do. The same five questions, all day, every day.
You might be looking to
A booking surface clients actually finish. Automatic reminders that cut the no-shows. A gentle "time for your next visit" nudge that fills the quiet days. A site that looks like the room feels.
One seat is free, and it sits in the middle on purpose. We give it to a small charity doing real good.
You are
A small charity, community group, or social enterprise with a genuine mission and no budget for a website that does the work justice. What you do matters; the tools have never matched it.
You're dealing with
A donate button buried on a page nobody updates. Volunteers and events run from spreadsheets and group chats. A story that moves people in the room but falls flat online. No budget to fix any of it.
You might be looking to
A site that makes a stranger care in ten seconds. A clean donate-and-sign-up path. A simple way to post what you did and who it helped. Built for free, in exchange for letting us tell the story.
Your listings are your shop window, and the portals own the glass. The best photos sell the house; a weak site loses it.
You are
An independent estate agent or small agency. You win on local knowledge and trust. You lose hours to admin, and your brand lives on someone else's portal.
You're dealing with
Listings that look identical to every rival on Rightmove, Daft, or Zillow. Enquiries scattered across portal inboxes, email, and WhatsApp. A website that's a brochure, not a tool. Viewings booked by phone tag. No simple way to show the track record that earns trust.
You might be looking to
A site where your listings look like the property deserves. A clean book-a-viewing flow that captures qualified buyers. A "just sold" wall that proves your local track record. Your own valuation-request form, so leads come to you, not the portal.
Vertical 07electrical · building · mechanical firm
Contractor
You run an established firm with a crew. Bigger jobs need to find you, and your website is one page from 2019.
You are
An electrical, building, or mechanical contractor with a crew, a van or two, and a book of repeat clients. One job is worth thousands, so one good lead pays for far more than a website.
You're dealing with
Enquiries land by phone, WhatsApp, and Facebook at the same time. Quotes are written twice. Invoicing is in Excel. The website is one page from 2019 that doesn't mention three services you now offer.
You might be looking to
A one-page site that ranks for your town and your trade. A single capture form so no enquiry slips. A clean quote template you can send in a tap. A way to look professional without becoming a marketer.
Your reputation is everything, and your website undersells it. Clients pick a firm they trust before they ever call.
You are
A solicitor, attorney, or small law firm. Your fees are real, your expertise is deep, and your marketing is word-of-mouth plus a site that hasn't changed since 2018. One new client is worth thousands, so a Starter build pays for itself fast.
You're dealing with
A site that looks like every other firm's. Intake by phone and email with details lost between them. The same questions answered one by one. No clean way to show your practice areas, your track record, or a path to book a consultation.
You might be looking to
A credible site that tells your actual story and practice areas. A secure intake that captures a matter once, properly. A book-a-consultation path that pre-qualifies. A small FAQ surface that handles the repetitive questions so your time stays billable.
Every car on your lot is cash sitting still. The faster the right buyer finds it, the better your month.
You are
An independent car dealer or garage. Stock turn is everything, and your reputation in the area sells the next one. Margins are real and a single sale is worth thousands.
You're dealing with
Stock listed on AutoTrader, DoneDeal, or Cars.com where you look identical to everyone and pay to be there. Enquiries by phone and form with no follow-up. A website that's a logo and a number. No easy way to show finance, part-exchange, or your aftercare.
You might be looking to
A stock page that updates itself and looks like the cars deserve. A clean enquiry-and-test-drive flow that captures the lead. A part-exchange or finance-estimate tool. A "just arrived" and "sold" feed that proves the lot moves.
You're a practitioner-owner. Patient outcomes matter more than scale, and the booking system is slowing you down.
You are
The owner of a dental, physio, aesthetics, or private medical clinic. Your day is built around appointments and the people in them. The systems were inherited and never re-thought.
You're dealing with
A booking platform with mediocre UX that confuses new clients. No-shows you can't easily reduce. Paper intake forms. No way to send the right pre- or post-session note automatically.
You might be looking to
A friendlier booking surface. A small reminder system that cuts no-shows in half. Digital intake that respects privacy. A way to share evidence-based education without becoming a content machine.
You don't fit the other ten, and that's exactly why we want to hear from you.
You are
A business, venture, or project we didn't think to list. You produce something real, you serve real customers, and the ten boxes above don't quite hold you.
You're dealing with
Every tool seems built for someone else's business. Off-the-shelf costs more than the work itself. You can't find anyone who'll listen long enough to build the right small thing.
You might be looking to
A short conversation about the wildcard seat. Tell us what you do, what you're trying to remove, and what the result would look like. If we can genuinely help and you can fund the build, the seat is yours.
The kinds of business we build for. One free build for a charity sits in the middle, on purpose, and a wildcard for anything that fits no box. If yours is not listed, the wildcard is for you.
Take a peek inside the Foundry
What we can build. A taste.
A taste of the range. Every one of these was designed and built from a blank page, fast.
AI Badge
Strongroom
Flux
Cohort
Sage
Onboard
Sivuno
GroundSense
TideWatch
Milpa
ChromaRoot
Luna
TerraMemoire
TideWise Pacific
ForeMind
Glöd
Duri
What every package includes
A proven template. Shaped to only you.
Foundry is productised on purpose. The engine is a proven template, a library of pages and tools refined over many builds, which is exactly why it is fast, fixed-price, and reliable. What you receive is still shaped to only your business: themed, written in your voice, fitted to your room. The reliability of a product, the fit of bespoke. You own every line of it, host it anywhere, no lock-in, and it is handed over with the keys when it is done.
01 · Built
A redesigned web presence
Your landing page or short site, rebuilt from scratch with Claude Code. Fast, accessible, mobile-perfect, deployed to your domain, built to a standard you'd expect from a top studio.
02 · Wired
A working tool you actually use
A form, a calculator, a small dashboard, a booking surface: something that removes a real chore from your week. Included from the Professional package up, scoped together at kickoff.
03 · Taught
A walkthrough so you can keep going
A recorded walk-through video, a handoff document in your tech-literacy language, source code in a clean repo. When I'm gone, you keep the build alive.
How Foundry works
A whole studio. One pair of hands.
Not long ago, the website and the tools you are picturing took a room full of people: a designer, a developer or three, weeks of meetings, and a budget most good businesses cannot justify. That maths is what changed.
There is a tool called Claude Code. The simplest way to put it: it is the most capable workshop assistant a builder has ever had. Tireless, fast, and genuinely good at the craft. Victor describes what your business needs, in plain words, and together they shape it: the page, the booking flow, the small tool that finally ends the chore you hate. Work that used to take a studio weeks, one person can now make in days. And make beautifully.
It still takes a builder who cares. The assistant does not know your trade, your room, or the regular who knows the breakfast by name on day two. Victor does the listening, the judgement, the thousand small decisions that make a thing feel made for you and not stamped out for everyone. The tool just means none of that gets lost to time or budget any more.
That is the whole reason Foundry exists. Victor would honestly rather spend a fortnight building you something that works than an afternoon talking you into it. Building is the part he loves. Foundry is simply a way to point that at a handful of real businesses and do right by each one.
You + Foundry
Designthe look, on every screen
Buildthe working thing itself
Wordswhat it says, in your voice
Testthe broken bits found before you see them
Launchlive on your own address
Hand-overthe keys, a video, and code you own
One studio. One pair of hands.
Six jobs an agency hires six people for. Here, one craftsperson does them all, to studio standard, about three builds at a time.
01 / Plain words in
You never touch anything technical
You talk about your business, the way you would tell a friend what is driving you mad. Victor turns that into the build.
02 / Studio work out
The standard a top studio sets
Fast, accessible, lovely on a phone, and shaped to fit only you. Nobody else gets your build.
03 / The keys, kept
When it is done, it is yours
Every line of it, hosted anywhere you like, with no lock-in. A walkthrough in plain language comes with it, so it keeps running long after Victor steps away. You own the forge, not just the thing that came out of it.
You own it. You keep running it after we unplug.
That is it. No jargon to learn, no studio to manage, no one to chase. You bring the business; the build comes back yours.
Foundry is always open, but it is one pair of hands. About three builds run at once, so new builds start in the order they are booked: an earlier yes starts sooner. When the bench is full, you join the waitlist and take the next slot. No season to miss, no seat to lose. Pick your package, apply, and you are in the queue.
What it costs
Three packages. One fixed price each.
No quote to chase, no hourly meter, no surprise invoice. You see the price, you pick the package, you know the day it lands. Whatever your category, the work is built from the same proven engine and shaped to only you.
Starter
$1,950
Delivered in 10 days · 1 kickoff + 1 review
A complete, modern website that actually converts. The fastest way to stop being embarrassed by your site.
Landing page or one-page site, rebuilt from scratch
Conversion-first, mobile-perfect, fast and accessible
Bigger, unusual, or more than one of the above? We scope it together and quote a fixed price the same way. Apply and tell us →
Charity build · paid in promotion
One build at a time goes to a small charity. The exchange is a case study and honest introductions, not money. Apply as a charity →
In every packageYou own every line, no lock-inRecorded walkthrough + plain-language handoffFixed price, fixed timeline50% deposit, balance on deliveryBuilt by one craftsperson, to studio standard
How it runs
Always open. One pair of hands.
No season to catch, no seat to lose. Foundry takes builds the year round and runs about three at a time, so the only real limit is the queue. Pick your package, apply, and you take the next open slot. Early founders are looked after: the rate you start on is the rate you keep.
Open and taking buildsAlways open. About three builds run at once. When the bench is full you join the waitlist and start as soon as a slot frees. Fixed price, fixed timeline, named up front.
Founder's rate, kept
The early rate stays yours
The prices on this page are the founding-builder rate. As Foundry's proof grows, the rate is planned to rise. Whatever you start on is locked for your build and any build you come back for. An earlier yes simply keeps more.
The queue, honest
You always know where you stand
Because it is one craftsperson, builds start in the order they are booked. We tell you your start window before you pay anything, so you can plan. No overbooking, no build left half-finished while the next one starts.
A quiet benefit
You leave more fluent in AI
Working this closely on a real build means founders and chief executives tend to pick up how these tools actually think. It is not homework and it is never a requirement: just something most people carry away. You read your own site, brief your next tool, and weigh the hype with a clearer eye.
Always open, fixed price, you own the result. The earliest yes keeps the founder's rate.
After you apply
Five steps. No endless meetings.
You pick a package, tell us about your business, and if it is a fit we book your slot and start. The price is on the page, so there is nothing to negotiate. We still read every application and only take builds we can genuinely nail; if we are not the right fit, we say so and point you elsewhere. The form is short, the engagement is bounded, the work is yours.
Step 1
Tell us about you
A 10-minute form. Real business, owner-decisions, real revenue. You pick the package you want; the price is already on this page, so there is nothing to negotiate.
Step 2
Reply within 48 hours
If we are a fit, you get a personal reply confirming your package, the fixed price you already saw, your start window, and a payment link to book the slot. A 50 percent deposit secures it, the balance on delivery. The price is the price; nothing changes after you apply. If we are not the right fit, we tell you honestly and point you elsewhere.
Step 3
Kickoff call
One call. We lock the scope. After this, you don't need to chase me. I send you progress on a fixed schedule.
Step 4
Build & review
10 to 30 days, depending on your package. One mid-build review where you steer. Then delivery.
Step 5
Walkthrough & ownership
You receive a recorded walkthrough, the source code in a repo named after your business, and a 14-day Q&A window so you can ask anything.
Step 6 · optional
Stay in touch
Any build can roll into a low-touch retainer or a next package if you want to keep going. No pressure, and never a requirement.
Work philosophy
Encourage
We start from what's already strong in your business, and what's genuinely possible.
Enlighten
Every build is framed around your real bottleneck, never a feature list.
Empower
You co-author the work and own the result outright. No lock-in, ever.
Equip
We hand over the code, a walkthrough, and a doc in your language, so you keep going.
Envision
We build for year two: something still alive long after we unplug.
"We did one of these before Foundry existed: a real, paid engagement, two installments, delivered hands-on. The client was delighted. Foundry is that work, productised, so you can have one too."
Victor del Rosal
Category Ambassadors
Know a business that belongs here? Introduce them.
Foundry keeps room for a small circle of Category Ambassadors: a number of trusted professionals with knowledge of the opportunities and challenges of their domain. Often one per category, sometimes a few who know the same field from different angles. This is not cold outreach and it is not a sales job. You simply introduce a business you already rate. It works best by invitation, so if the idea fits you, reach out for more information.
Anchored in one domain
You speak for the field you know
Each ambassador works the one category they know best: restaurants, hotels, machinery, clinics, and the rest. A handful of trusted people can hold a domain between them, each bringing their own circle, so the introductions stay genuine.
Warm, never cold
Soft introductions only
You point us toward owners you genuinely respect, and you make the introduction human. We take it from there, with the same honest application every business gets. No scripts, no pressure, no quotas. If a business is not the right fit, we say so.
By invitation
A quiet conversation, not a public scheme
This works best by introduction and invitation, never as a numbers game. How ambassadors are looked after is something we keep between us, not posted on a page. If it fits you, reach out and we will walk you through it.
Ambassador places are limited and offered by invitation. If you would be a natural door-opener for your industry, reach out for more information, if interested.
If a question isn't here, ask it in the application form's free-text field.
How much does it cost?
Three fixed prices, all on this page. Starter is $1,950 (a complete site). Professional is $4,950 (site plus one working tool and email capture). Premium is $9,950 (site, tool, plus one custom automation or integration). The price is fixed the moment you pick a package: no hourly creep, no surprise invoice. A 50 percent deposit books your slot, the balance is due on delivery. Bigger or unusual scope falls under Beyond Premium, where we scope and quote it together.
Why the form, and why a few follow-up questions?
Because we genuinely want to know whether we can add real value for you before either of us commits. A few minutes on the form, and sometimes a follow-up question or two, lets us understand your business well enough to be honest about fit. This isn't a pitch you're making to us; it's the start of a real conversation. If we're not the right people, we'll say so and point you to someone who is.
Who is this not for?
Businesses without real revenue, agencies wanting to white-label my work, and companies where the decision-maker can't be reached directly. The work depends on a tight conversation with an owner.
Where in the world are you accepting applications from?
Globally. Ireland, the rest of the EU, the US, and elsewhere. The engagement is delivered remotely, with an in-person option where geography allows.
What does Claude Code actually do?
It is the engine I use to build faster than a typical agency without sacrificing craft. You just see the finished page, the working tool, and the walkthrough.
Is there a charity build?
Yes. One build at a time is reserved for a small charity, running alongside the paid work. The exchange is promotional, not financial: a case study, social posts, and an honest introduction or two. Apply through the charity option in the form.
Pick your package and apply.
Ten minutes. You'll hear back within 48 hours.
We're not looking for "the best": we're looking for the businesses we can genuinely help the most. If we believe that's you, we move quickly, confirm your fixed price and start window, and book you in. If we don't, we'll tell you honestly and point you to someone who can.
Always open, but one pair of hands. The sooner you apply, the sooner your slot, and the founder's rate is locked the moment you book.
