If your company is one of these ten, we'll build something valuable for you with Claude Code.One seat open per category. Tell me about it below, and we'll see if we can genuinely help.
Seat 01 / 10independent · owner-led
Restaurant
You are an owner-chef or owner-host running a place with character.
You are
Front of house and kitchen, payroll and Instagram, sometimes all in the same hour. Tables fill when the weather is kind and quieter when it isn't. The brand is you, your team, and the room.
You're dealing with
A website you didn't choose and don't trust to update. Bookings via a platform that takes a cut you'd rather keep. No clean way to push a midweek menu to regulars. Instagram is the only place anyone learns what you're cooking.
You might be looking to
A site that is actually yours. Direct bookings without the 15% leak. A 50-name regulars list you can email or text in five minutes. A "tonight's special" panel you can edit on your phone.
Seat 02 / 10plant hire · agri machinery · equipment
Machinery
You own serious iron, and your admin runs on a phone and a paper ledger. The work is high-value; the systems are from another decade.
You are
You hire out heavy plant and equipment, or you sell and service agricultural machinery. Diggers, telehandlers, tractors, generators. The kit is worth a fortune and the margins are real. The office runs on calls, texts, and a whiteboard.
You're dealing with
Availability nobody can see without ringing you. Quotes and hire agreements written by hand. A website that's a logo and a phone number, if it exists at all. Customers who can't check what's free this week. Double-bookings you only find out about on the day.
You might be looking to
A live "what's available" board customers can actually see. A clean hire-or-quote request that captures the job. A simple booking and agreement flow that ends the double-bookings. A site that looks as solid as the kit you run.
You run a boutique hotel where the soul of the place is the product.
You are
An owner or manager of a small hotel or B&B. Guests come for the building, the breakfast, and the person at reception who knows their name by day two.
You're dealing with
Booking.com and Expedia take 18–25% on every reservation. Your direct site barely converts. Guest info lives in five places: printed, taped, emailed, told in person, and not at all. Reviews go to OTAs, not your page.
You might be looking to
A direct-booking site that makes people choose you over the OTA. A guest portal with the WiFi, breakfast hours, late-checkout form, and your honest recommendation list. A quiet ask-for-a-review flow that respects the guest.
You run an established tour operation. Demand is seasonal but real. Viator and GetYourGuide take up to 25% of customers who could have come to you direct.
You are
An established operator running multiple tours, experiences, or activities, with a team, real seasonal volume, and excellent reviews. Discovery still leans on the big platforms and their cut.
You're dealing with
A booking widget that doesn't match your brand. No way to easily upsell add-ons. Group bookings that turn into email threads. Zero data on who your best customers actually are.
You might be looking to
A direct booking experience that looks like your work. A small group-inquiry flow. Post-experience photo or review capture. An honest dashboard telling you what's actually selling.
Your day is a column of appointments across several chairs. An empty slot is money gone for good.
You are
You own a salon, spa, or medspa with a team, several chairs or treatment rooms, and a book that lives half in software you fight with and half in a paper diary. People come for the experience and the way they feel walking out.
You're dealing with
A booking page that fights your clients, so they DM you instead and you answer between cuts. No-shows that cost you a whole slot. A rebooking nudge you always mean to send and never do. The same five questions, all day, every day.
You might be looking to
A booking surface clients actually finish. Automatic reminders that cut the no-shows. A gentle "time for your next visit" nudge that fills the quiet days. A site that looks like the room feels.
One seat is free, and it sits in the middle on purpose. We give it to a small charity doing real good.
You are
A small charity, community group, or social enterprise with a genuine mission and no budget for a website that does the work justice. What you do matters; the tools have never matched it.
You're dealing with
A donate button buried on a page nobody updates. Volunteers and events run from spreadsheets and group chats. A story that moves people in the room but falls flat online. No budget to fix any of it.
You might be looking to
A site that makes a stranger care in ten seconds. A clean donate-and-sign-up path. A simple way to post what you did and who it helped. Built for free, in exchange for letting us tell the story.
Your listings are your shop window, and the portals own the glass. The best photos sell the house; a weak site loses it.
You are
An independent estate agent or small agency. You win on local knowledge and trust. You lose hours to admin, and your brand lives on someone else's portal.
You're dealing with
Listings that look identical to every rival on Rightmove, Daft, or Zillow. Enquiries scattered across portal inboxes, email, and WhatsApp. A website that's a brochure, not a tool. Viewings booked by phone tag. No simple way to show the track record that earns trust.
You might be looking to
A site where your listings look like the property deserves. A clean book-a-viewing flow that captures qualified buyers. A "just sold" wall that proves your local track record. Your own valuation-request form, so leads come to you, not the portal.
Seat 07 / 10electrical · building · mechanical firm
Contractor
You run an established firm with a crew. Bigger jobs need to find you, and your website is one page from 2019.
You are
An electrical, building, or mechanical contractor with a crew, a van or two, and a book of repeat clients. One job is worth thousands, so one good lead pays for far more than a website.
You're dealing with
Enquiries land by phone, WhatsApp, and Facebook at the same time. Quotes are written twice. Invoicing is in Excel. The website is one page from 2019 that doesn't mention three services you now offer.
You might be looking to
A one-page site that ranks for your town and your trade. A single capture form so no enquiry slips. A clean quote template you can send in a tap. A way to look professional without becoming a marketer.
Your reputation is everything, and your website undersells it. Clients pick a firm they trust before they ever call.
You are
A solicitor, attorney, or small law firm. Your fees are real, your expertise is deep, and your marketing is word-of-mouth plus a site that hasn't changed since 2018. One new client is worth thousands, so €3K is a rounding error.
You're dealing with
A site that looks like every other firm's. Intake by phone and email with details lost between them. The same questions answered one by one. No clean way to show your practice areas, your track record, or a path to book a consultation.
You might be looking to
A credible site that tells your actual story and practice areas. A secure intake that captures a matter once, properly. A book-a-consultation path that pre-qualifies. A small FAQ surface that handles the repetitive questions so your time stays billable.
Every car on your lot is cash sitting still. The faster the right buyer finds it, the better your month.
You are
An independent car dealer or garage. Stock turn is everything, and your reputation in the area sells the next one. Margins are real and a single sale is worth thousands.
You're dealing with
Stock listed on AutoTrader, DoneDeal, or Cars.com where you look identical to everyone and pay to be there. Enquiries by phone and form with no follow-up. A website that's a logo and a number. No easy way to show finance, part-exchange, or your aftercare.
You might be looking to
A stock page that updates itself and looks like the cars deserve. A clean enquiry-and-test-drive flow that captures the lead. A part-exchange or finance-estimate tool. A "just arrived" and "sold" feed that proves the lot moves.
Seat 10 / 10dental · physio · aesthetics · medical
Clinic
You're a practitioner-owner. Patient outcomes matter more than scale, and the booking system is slowing you down.
You are
The owner of a dental, physio, aesthetics, or private medical clinic. Your day is built around appointments and the people in them. The systems were inherited and never re-thought.
You're dealing with
A booking platform with mediocre UX that confuses new clients. No-shows you can't easily reduce. Paper intake forms. No way to send the right pre- or post-session note automatically.
You might be looking to
A friendlier booking surface. A small reminder system that cuts no-shows in half. Digital intake that respects privacy. A way to share evidence-based education without becoming a content machine.
You don't fit the other ten, and that's exactly why we want to hear from you.
You are
A business, venture, or project we didn't think to list. You produce something real, you serve real customers, and the ten boxes above don't quite hold you.
You're dealing with
Every tool seems built for someone else's business. Off-the-shelf costs more than the work itself. You can't find anyone who'll listen long enough to build the right small thing.
You might be looking to
A short conversation about the wildcard seat. Tell us what you do, what you're trying to remove, and what the result would look like. If we can genuinely help and you can fund the build, the seat is yours.
Ten category seats, one each. A free seat for a charity sits in the middle, on purpose, and a wildcard for the rest. Twelve in all.
Take a peek inside the Foundry
What we can build. A taste.
A taste of the range. Every one of these was designed and built from a blank page, fast.
AI Badge
Strongroom
Flux
Cohort
Sage
Onboard
Sivuno
GroundSense
TideWatch
Milpa
ChromaRoot
Luna
TerraMemoire
TideWise Pacific
ForeMind
Glöd
Duri
What a seat includes
Real work. Yours to own.
This is not a template, and it is not a rental. It is a custom build you commission and own: the bespoke work is yours to keep and host anywhere with no lock-in, built (like any site) on standard licensed components. Designed to fit your business, written so you can read it, and handed to you with the keys when it's done.
01 · Built
A redesigned web presence
Your landing page or short site, rebuilt from scratch with Claude Code. Fast, accessible, mobile-perfect, deployed to your domain, built to a standard you'd expect from a top studio.
02 · Wired
One internal tool you actually use
A form, a calculator, a small dashboard, a booking surface — something that removes a real chore from your week. We scope it together at kickoff.
03 · Taught
A walkthrough so you can keep going
A recorded walk-through video, a handoff document in your tech-literacy language, source code in a clean repo. When I'm gone, you keep the build alive.
How Foundry works
A whole studio. One pair of hands.
Not long ago, the website and the tools you are picturing took a room full of people: a designer, a developer or three, weeks of meetings, and a budget most good businesses cannot justify. That maths is what changed.
There is a tool called Claude Code. The simplest way to put it: it is the most capable workshop assistant a builder has ever had. Tireless, fast, and genuinely good at the craft. Victor describes what your business needs, in plain words, and together they shape it: the page, the booking flow, the small tool that finally ends the chore you hate. Work that used to take a studio weeks, one person can now make in days. And make beautifully.
It still takes a builder who cares. The assistant does not know your trade, your room, or the regular who knows the breakfast by name on day two. Victor does the listening, the judgement, the thousand small decisions that make a thing feel made for you and not stamped out for everyone. The tool just means none of that gets lost to time or budget any more.
That is the whole reason Foundry exists. Victor would honestly rather spend a fortnight building you something that works than an afternoon talking you into it. Building is the part he loves. Foundry is simply a way to point that at a handful of real businesses and do right by each one.
You + Foundry
Designthe look, on every screen
Buildthe working thing itself
Wordswhat it says, in your voice
Testthe broken bits found before you see them
Launchlive on your own address
Hand-overthe keys, a video, and code you own
One studio. One pair of hands.
Six jobs an agency hires six people for. Here, one craftsperson does them all, to studio standard, about three builds at a time.
01 / Plain words in
You never touch anything technical
You talk about your business, the way you would tell a friend what is driving you mad. Victor turns that into the build.
02 / Studio work out
The standard a top studio sets
Fast, accessible, lovely on a phone, and shaped to fit only you. Nobody else gets your build.
03 / The keys, kept
When it is done, it is yours
Every line of it, hosted anywhere you like, with no lock-in. A walkthrough in plain language comes with it, so it keeps running long after Victor steps away. You own the forge, not just the thing that came out of it.
You own it. You keep running it after we unplug.
That is it. No jargon to learn, no studio to manage, no one to chase. You bring the business; the build comes back yours.
Ten category seats, one each. One free seat for a charity. One wildcard for the business that fits no box. Twelve in all, and that is the whole forge. About three builds run at once. The rest start in the order seats are claimed, so an earlier yes starts sooner. Foundry runs as a cohort. It opens, it fills, it closes. When a category's seat is claimed, that door is shut for this round.
After you apply
Five steps. No endless meetings.
This is an audition, not a checkout. You apply, Victor chooses the businesses he can help the most, and then the build begins. The form is short, the engagement is bounded, the work is yours.
Step 1
Tell us about you
A 10-minute form. Real business, owner-decisions, real revenue. We're trying to figure out where we can genuinely help — no price visible yet.
Step 2
Reply within 48 hours
If we believe we can help you well, you get a personal reply with the engagement letter, the price for your tier, and a payment link. Paid up front to secure your seat. The price is not public; it arrives tuned to your tier in that private reply, so nobody over or under buys. If we don't think we're the right fit, we'll tell you honestly and point you elsewhere.
Step 3
Kickoff call
One call. We lock the scope. After this, you don't need to chase me. I send you progress on a fixed schedule.
Step 4
Build & review
14 to 30 days, depending on your tier. One mid-build review where you steer. Then delivery.
Step 5
Walkthrough & ownership
You receive a recorded walkthrough, the source code in a repo named after your business, and a 14-day Q&A window so you can ask anything.
Step 6 · optional
Stay in touch
A small number of seats can roll into a low-touch retainer if you want to keep building. No pressure.
Work philosophy
Encourage
We start from what's already strong in your business, and what's genuinely possible.
Enlighten
Every build is framed around your real bottleneck, never a feature list.
Empower
You co-author the work and own the result outright. No lock-in, ever.
Equip
We hand over the code, a walkthrough, and a doc in your language, so you keep going.
Envision
We build for year two: something still alive long after we unplug.
"We did one of these before Foundry existed: a real, paid engagement, two installments, delivered hands-on. The client was delighted. Foundry is that work, productised, so you can have one too."
— Victor del Rosal
FAQ
The honest answers.
If a question isn't here, ask it in the application form's free-text field.
How much does it cost?
Engagements start at $3,000, and most land between $3,000 and $10,000 depending on scope. Larger builds can run higher. The exact figure for your build is named in our reply to you, once we understand what you actually need, so nobody over- or under-buys. Two promises beyond the floor: it is genuinely good value for the craft you receive, and it is fixed the moment we name it.
Why the form, and why a few follow-up questions?
Because we genuinely want to know whether we can add real value for you before either of us commits. A few minutes on the form, and sometimes a follow-up question or two, lets us understand your business well enough to be honest about fit. This isn't a pitch you're making to us; it's the start of a real conversation. If we're not the right people, we'll say so and point you to someone who is.
Who is this not for?
Businesses without real revenue, agencies wanting to white-label my work, and companies where the decision-maker can't be reached directly. The work depends on a tight conversation with an owner.
Where in the world are you accepting applications from?
Globally. Ireland, the rest of the EU, the US, and elsewhere. The engagement is delivered remotely, with an in-person option where geography allows.
What does Claude Code actually do?
It is the engine I use to build faster than a typical agency without sacrificing craft. You just see the finished page, the working tool, and the walkthrough.
Is there a charity seat?
Yes. One parallel seat per cohort is reserved for a small charity. It runs alongside the ten. The exchange is promotional, not financial.
Apply for one of the ten seats.
Ten minutes. You'll hear back within 48 hours.
We're not looking for "the best": we're looking for the businesses we can genuinely help the most. If we believe that's you, we move quickly. If we don't, we'll tell you honestly and point you to someone who can.
Seats do not reopen once they are filled. If your category is still open, it is open right now.
